“The Beef People” tv.
Winn-Dixie needed a brand revamp to accelerate customer engagement and growth with an emphasis on re-connecting to its foundation of “The Beef People”. I was the copywriter on the team developing mass media creative assets as well as digital content for above-the-line marketing. These spots put the focus back on the amazing products and service that Winn-Dixie offers, along with its incredible loyalty program and banner brands.