Refreshing the sizzle.

Ruth’s Chris needed to refresh their national series of tasting dinners. As CD/Copywriter at &Barr, I collaborated with ACD/Art Director Mark Robertson and team, to create a new name, new logo, new photography, landing pages, e-blasts, organic and paid social content, gifs, printed collateral and more. The goal was to create a contemporary look that conveyed authenticity and exclusivity, while remaining faithful to the Ruth’s Chris brand. We partnered with wineries and distilleries including the acclaimed The Prisoner Wine Company, Johnnie Walker Scotch Whisky, Veuve Clicquot, Dao Vineyards and others to tell a rich story of craftsmanship that was true of every brand involved.