Rosen Revealed.

As CD/Copywriter at &Barr, I was the primary writer and I oversaw all the creative work for Rosen Hotels & Resorts. I worked with the very talented team of ACD Mark Robertson, CW Megan Williamson and AD Charles Caldwell, supported by other junior creatives. For this project, Rosen needed a fresh way to connect with meeting and event planners. This audience is among the largest recipients of self-promotional pieces out there and they’ve seen it all. So we created a series of immersive events called “Rosen Revealed” with an espionage theme, to showcase the updated Rosen brand difference. The campaign targeted 50 A-list event and meeting planners in six cities across the country: San Francisco, Philadelphia, New York, Washington DC, Alexandria and Chicago with a printed invitation that included invisible ink, a video built into the invite, as well as the ability to push a button to call a live operator in order to RSVP for the event (the invite contained the guts of simple cell phone which magically allowed the recipient to call and talk with a real person). The events were held at unique “speak-easy” type venues and once there, the attendees were treated to an immersive VR experience that allowed them to tour the Rosen properties.