Made with 100% less factory.

As ACD/Copywriter I supported multiple aspects of the national Roca Patrón product launch including concepting, writing and leading projects, collaborating with CD Tannen Campbell and Senior Art Director Troy Kooper. These were a series of videos for social and pre-roll.

How could Patrón, the number one selling tequila in the world use digital to tell the story of their new handcrafted, small batch, oak whiskey barrel aged offering? Let the bottle do the talking. This is a concept using "Touchcodes" and a capacitive ink coating on the bottle itself, that when physically touched with the screen of any smartphone, the story of each individual bottle comes to life on the phone.

These coasters would use the same tech as the bottle to tell the story of the Roca process. And to be made from the oak barrels used to age Roca Patrón.

Print ad and landing page.