Roca Patrón launch pre-roll ads.
I supported multiple aspects of the national Roca Patrón product launch including concepting and copywriting, collaborating with CD Tannen Campbell and Senior Art Director Troy Kooper.
Landing Page
Touchcode Bottles
How could Patrón, the number one selling tequila in the world use digital to tell the story of their new handcrafted, small batch, oak whiskey barrel aged offering? Let the bottle do the talking. This is a concept using "Touchcodes" and a capacitive ink coating on the bottle itself, that when physically touched with the screen of any smartphone, the story of each individual bottle comes to life on the phone.
These coasters would use the same tech as the bottle to tell the story of the Roca process. And to be made from the oak barrels used to age Roca Patrón.
Digital Coasters
