Designed by you.

At Digitas, my role was ACD/Copywriter on the Moto X launch, collaborating with CDs Ali Madad, Tannen Campbell and Todd Ziaja. This is an interactive print ad that allows you to change the color of the Moto X image with the touch of your finger. The ad appeared in the issue of WIRED delivered to Chicago and New York subscribers. That’s roughly 137,000 people and that’s where the paid media ended, earned media began. Buzz and pass-along led to 72 million social impressions, including over 1 million views of this video originally intended to show readers how the ad worked. That’s 84 times WIRED’s total circulation. This ad is a One Show Bronze Pencil Winner and it was shortlisted at Cannes plus the Clios.

This is a reel of the work we produced for Moto X. It ranges from online ads and video to OOH, social and experiential.

This is a fairly simple masthead execution. But what’s cool is that a user could design their own phone in the banner. Then when done, have all their customization settings carry over to the Moto X e-commerce site where they could finish and purchase.

People love selfies. In the spirit of the times we made configuring a Moto X as simple as doing just that. I was ACD/Copywriter on the team that developed Moto Match, a proprietary algorithm that read primary and secondary colors from any photo and customized a Moto X to match. Then we installed Moto Match everywhere — from music festivals to vacant storefronts to the runway shows at New York’s Fashion Week. From these kiosks and installations people could share their creations via social or print out their design, which contained a unique URL, to purchase their Moto X later. We also took Moto Match to Facebook, where people could select from their own photo gallery to create a custom Moto X. This project won a Webby Award.