Print ad. Never been done before.

At Digitas, for the Moto X launch, we created an interactive print ad that let readers change the Moto X color with a touch. It ran in WIRED for 137,000 Chicago and New York subscribers. That was the full extent of the paid media, but the buzz spread fast. Pass-along and social sharing led to 72 million impressions, including over 1 million views of a demo video originally meant just for readers. That’s 84 times WIRED’s circulation. The ad won a One Show Bronze Pencil and was shortlisted at Cannes and the Clios.

Integrated campaign.

My role was acd/copywriter. The reel shows examples of rich media ads, banners, video, OOH, social content and experiential activations.

YouTube e-commerce masthead.

A user could design their own phone in the banner. Then when done, have all their customization settings carry over to the Moto X e-commerce site where they could finish and purchase.

Experiential activations. NY Fashion Week. TommorowWorld.

People love selfies. In the spirit of the times we made configuring a Moto X as simple as doing just that. I was on the team that developed Moto Match, a proprietary algorithm that read primary and secondary colors from any photo and customized a Moto X to match. Then we installed Moto Match everywhere, from music festivals to vacant storefronts to the runway shows at New York’s Fashion Week. From these kiosks and installations people could share their creations via social or print out their design, which contained a unique URL, to purchase their Moto X later. We also took Moto Match to Facebook, where people could select from their own photo gallery to create a custom Moto X. This project won a Webby Award.