#AdoptIceland

I helped Great Big Circle with copywriting and social content creation for their client Einstök, a craft brewery in Iceland. The World Cup was coming up and Iceland was the smallest country to ever make the cut. Needing more fans to support Iceland, our social campaign asked soccer fans to #AdoptIceland as their own team. And to drink Einstök while they were doing it. adopticeland.com

Social content