Real letters. Real doctors.

As CD/Copywriter at &Barr, my role was to oversee all the creative output on Nemours. I worked with a very talented team of ACD’s Rob Bloom and Mark Robertson, supported by other junior creatives. And these spots were shot by Ben Van Hook. For this project, Nemours wanted to promote their amazing doctors to the public. But needed a way to do it that would be compelling to a viewer. A way that would connect with them emotionally while communicating how unique and special these doctors really are. The solution? A simple thank you letter from a family member. And, capturing the real, unfiltered emotion as the doctor read the letter for the very first time.