Always Be Celebrating.

As CD/Copywriter at &Barr, I had the opportunity to collaborate with two old friends on ABC Fine Wine & Spirits, the ACD team of Mark Robertson and Mark Sunderland. We discovered that ABC had a tagline, "Always Be Celebrating" that was just sitting there. Obviously it was a play on their name, but more importantly, we realized it should be their reason for being. Their mission should be helping their customers celebrate all things big or small. With this insight, we launched a new campaign. And we had the chance to do a lot of cool work from broadcast, to digital to social content, OOH and more. I even got roped into appearing in a very low budget social content "music video" we wrote and shot ourselves to promote growlers. Fun facts, the bear costume in the video was previously in a Narnia movie. And all the "actors" were from the agency.

Headlines are fun to write and I wrote a lot of them for delivery trucks and billboards. And I mean a lot. Here's a few of them.

More recently I’ve been helping with video content for social.

Some selects from a brand photoshoot with awesome photographer Gian Carlo.