Video content. Went viral.

We discovered that ABC had a tagline, "Always Be Celebrating" that was just sitting there. Obviously it was a play on their name, but more importantly, we realized it should be their reason for being. Their mission should be helping their customers celebrate all things big or small.

With this insight, we launched a new integrated campaign. And we had the chance to do a lot of cool work from broadcast, to digital to social content, OOH and more. I even appeared in a very low budget music video we wrote and shot ourselves to promote growlers. Fun facts, the bear costume in the video was previously in a Narnia movie. And all the "actors" were from the agency. This video got over a million views.